Did the smart TV infiltrate the average family?

According to the sales data of domestic color TV brands in the first quarter, domestic brand retail sales and retail sales increased by about 40%, of which the penetration rate of smart TV market reached 37.2%, which was nearly doubled from 19% in 2012.

The family television is in the replacement period. After two years of development, smart TVs are well-known and accepted by consumers, and they impact people's consumption concepts. But has the smart TV really penetrated the average family? According to estimates by Zhong Yikang, the current activity of smart TV in China is only about 15%. This also shows that consumers in China with smart TVs do not really realize the pleasure of smart TV.

What is "difficult" to live in the fun of consumer experience, some people in the industry believe that smart TV ignores the essence of smart TV is a software, hardware, Internet services trinity of Internet products.

Users Tucao do not understand IT can not play smart TV

Watching online videos, playing games, and even dancing on the television that has helped you to design Gangnam style will allow you to learn. Various functions seem to have become the standard of smart TVs and are constantly superimposed.

The reporter visited the major home appliance stores and found that each color TV brand vigorously promoted and promoted various functions of smart TVs. However, for dazzling features, consumers are stunned. Most people do not understand smart TVs. The ability to say up or use is to watch online video, followed by watching TV programs.

In contrast, consumers have significantly lower requirements for downloading and using various applications from the app store. The reporter learned from the interview that consumers believe that the ideal smart TV should be easy to use and run smoothly.

The netizen also said: "The voice gestures are recognized as furnishings. People who don't understand IT can't play TVs. After launching, the various options that you can't understand will not work." The extremely complex remote control becomes the target of consumers' Tucao. "Challenge IQ" has become a merciless mockery of consumers on smart TVs.

According to industry insiders, now that the television replacement period has been reached, smart TVs will become an indispensable "family member" in the family. Conventional television companies should jump out of the constraints of hardware thinking and traditional TV control.

Chinese goods force to do the simplest TV

In the face of all kinds of Tucao, Zhou Shengjian, chairman of Hisense Group, said without hesitation: “Indeed, I did not have a smart TV in my family for several years because I did not find a suitable and simple one.”

"Simple" For the smart TV that began in 2010, it wasn't the beginning to say that the idea of ​​a big and complete design was more like a technology showdown. As a result, the success rate of smart TVs was insufficient. Three percent.

Recently, Hisense Group released the world's fastest operating smart TV VIDAA TV. This new generation of smart TVs uses 38 innovative technologies to achieve a new experience with minimal application and fast switching.

The reporter saw on the scene that the “Grandma” remote control with many key presses was completely abandoned. Hisense’s remote controller was streamlined into 27 buttons, and the core functions were brought together in four different color buttons: live TV, video on demand, multimedia center, application Center. Users no longer need to "exit" and "enter" repeatedly.

Zhou Houjian said that the user's consumer experience has truly become the development direction of smart TV, and "simple and easy to use" has become a vane of the success of the smart TV industry.

The data shows that in 2012, global smart TV shipments exceeded 50 million units, and it is expected that by 2015, it will soar to 153.49 million units. Smart TVs will quickly become popular in the next few years. As a result, the value of the TV market will reach 500 billion U.S. dollars each year.

For color TV manufacturers, the opponent is the consumer experience.

analysis

The industry believes that smart TVs have become the third type of information access terminal after computers and mobile phones. Apple and Google also formed a lineup and wanted to find opportunities in the scramble for the largest screen.

In addition to the traditional TV companies, IT companies represented by Lenovo and Internet companies represented by music have also been determined to enter the smart TV. If you add a lot of smart TV boxes, this area is already very lively. .

The smart TV industry seems to have been lacking a tipping point and cannot form a big burst of smartphones that year. Many people will attribute this to the fact that the industry lacks an excellent company like Apple, but are we just missing Jobs in the smart TV field? He said that in the end, products, companies, and people that change the industry will surely emerge. The bloodline, resources, and marketing capabilities of this changeer are ultimately not decisive. Whether or not it understands what kinds of smart TVs users need is the key. key.