[Source: "High-tech LED - Lighting Market" June issue] Finishing / Zhou Jianhua] Now, everyone said that they want to rush LED channels, but the domestic LED lighting market is still stuck in making products, and even trying to save costs in the basic structure of products to reduce prices. Come to the stage of impacting the market. Dr. Xiao Hongqing from the Institute of Electrical Engineering, Taiwan University of Science and Technology pointed out that when training the sales team of Mulinsen, the current LED lighting in the mainland is too shoddy, lack of creative ideas, lack of core technology, and insufficient product standardization. The stability of LED products is not enough, the compatibility and convenience are not as good as traditional fluorescent lamps, and energy saving and emission reduction are even more difficult to talk about.
Pure price competition will inevitably reduce the ability of the market to absorb production capacity, and even destroy the market confidence that has just been established, which is quite dangerous for the development of an emerging industry. Once it is not recognized by the market, the development of the existing industry will be stagnant and become the burden of the market. This is also the main factor that the sales of the products in the market are not improving at this stage.
Therefore, the expansion of LED channels first requires companies to examine the current situation from a higher perspective. In addition to ensuring product quality, more policy support should be provided to lead dealers and contractors to get rid of misunderstandings about LED technology, marketing, future development, etc., so that the “seaport†of the terminal sales link is stable and smooth. Only such channel construction can bring more stable support to LED enterprises.
Due to the special nature of LED products, its channel development and terminal services must rely on professional talents to strengthen the attention and insight into the development trend of new products in the industry. Only in this way can they be invincible in the competition of the industry.
As dealers or contractors, they not only undertake the functions of product purchase, inventory, distribution, and after-sales service, but also undertake the obligation of publicity, promotion, and shopping guide for new products. Especially in the lighting industry with low market awareness and merchant-led consumption, whether consumers purchase related products, whether a certain category can become a popular trend in the local market, terminal businesses play a key role.
The current situation is that LED manufacturers continue to make the product cost-effective, but the terminal dealers are still unable to understand the product technology and the market. They are fooled by every three, and the company brand is too many to know how to choose. The LED products are too messy to know the authenticity. In this case, consumers are more foggy and difficult to distinguish between true and false.
Therefore, LED companies should start from the responsibility of the healthy development of the industry, and use this as the principle of pioneering channels in the early stage. For example, LED education, training, and circuit performance activities for partners and businesses in the regional markets to be developed. Incorporating corporate brands into terminal businesses and even consumers, enabling companies to open markets faster when new products are introduced.
Pure price competition will inevitably reduce the ability of the market to absorb production capacity, and even destroy the market confidence that has just been established, which is quite dangerous for the development of an emerging industry. Once it is not recognized by the market, the development of the existing industry will be stagnant and become the burden of the market. This is also the main factor that the sales of the products in the market are not improving at this stage.
Therefore, the expansion of LED channels first requires companies to examine the current situation from a higher perspective. In addition to ensuring product quality, more policy support should be provided to lead dealers and contractors to get rid of misunderstandings about LED technology, marketing, future development, etc., so that the “seaport†of the terminal sales link is stable and smooth. Only such channel construction can bring more stable support to LED enterprises.
Due to the special nature of LED products, its channel development and terminal services must rely on professional talents to strengthen the attention and insight into the development trend of new products in the industry. Only in this way can they be invincible in the competition of the industry.
As dealers or contractors, they not only undertake the functions of product purchase, inventory, distribution, and after-sales service, but also undertake the obligation of publicity, promotion, and shopping guide for new products. Especially in the lighting industry with low market awareness and merchant-led consumption, whether consumers purchase related products, whether a certain category can become a popular trend in the local market, terminal businesses play a key role.
The current situation is that LED manufacturers continue to make the product cost-effective, but the terminal dealers are still unable to understand the product technology and the market. They are fooled by every three, and the company brand is too many to know how to choose. The LED products are too messy to know the authenticity. In this case, consumers are more foggy and difficult to distinguish between true and false.
Therefore, LED companies should start from the responsibility of the healthy development of the industry, and use this as the principle of pioneering channels in the early stage. For example, LED education, training, and circuit performance activities for partners and businesses in the regional markets to be developed. Incorporating corporate brands into terminal businesses and even consumers, enabling companies to open markets faster when new products are introduced.
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