Foreign media exposure Google NetEase negotiates or promotes Google Play App Store into China

[Global Technology Reporter Li Wenyao] February 7 news, according to the US technology media The Information, Google is talking with NetEase about the possibility of cooperation, the latter may be operating Play App Store in the country, and whether the parties can reach a final cooperation Not yet known.

Up to now, both Google and NetEase have not commented on this news when they were interviewed by Global Technology.

Since 2015, Google’s rumors of returning to China have never stopped. Schmidt, executive chairman of Google’s parent company Alphabet, once stated clearly: “We hope to provide services to China”.

Last year, it was reported that the Google Play App Store may return to the Chinese market in March 2016 and exposed the Chinese application interface. At the same time, it stated that both the Google Store and the service will launch the Chinese version, and the account will not interoperate with the international version. The machines sold should all contain Google Services China Edition. However, this news did not finally become a reality.

According to industry insiders, even if Google Play re-enters the Chinese market, it will lose the best opportunity for development. In the market, the current domestic market has already emerged as a large number of software shops with dominant advantages, such as Tencent, Alibaba, 360, and the stores of different mobile phone manufacturers. It is difficult for Google to win a place in such fierce competition. At the same time, the Google Play App Store also faces many localization optimization issues.

It is understood that the Google Play Store is currently the world’s largest Android software and digital content store. In addition to mobile software and games, Google also provides a large amount of digital content through the Play Store, such as movies, TV shows and so on.

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