Li Jiansheng, general manager of Shanghai Dinghui, revealed that in the first half of this year, the company introduced a large number of high-level management teams to realize modern management processes, strictly control the manufacturing process and production links, save production costs from management, and effectively alleviate the decline in gross profit margin of packaged products. situation.
On the other hand, Shanghai Dinghui has also strengthened its research and development efforts on products. "Differentiated competition is the way to survive for LED companies in East China. Now the company's annual R&D investment accounts for 9% of total revenue, in order to ensure the competitiveness of products." Li Jiansheng said.
COB has always been the main package of Shanghai Dinghui, and the company is constantly optimizing the performance of COB products. Li Jiansheng revealed that at present, the company's COB devices have an average luminous efficiency of 110 lm/W and a color rendering index of 83. Most importantly, all the same COB products are the same BIN, “even different batches of products can be guaranteed to be at the same BIN level.â€
At the same time, Shanghai Dinghui also proposed three "1" concepts (1 yuan, 1W, 100lm), that is, 1 yuan price can buy 1W, 100lm products. "This is a technical breakthrough under the premise of not giving up product quality, the company's breakthrough through the combination of upstream and downstream linkage, technological innovation and management innovation, will certainly set off a new round of technological storm." Li Jiansheng said with confidence.
The performance in the first half of the year has further enhanced Li Jiansheng's confidence. “It is from the strict control of management and products that Shanghai Dinghui achieved a 15%-20% growth in the first half of the year. In the second half of the year, the company has a new round of expansion plans to expand production based on existing capacity. More than 40%. At the same time, the company has added a production base in Shanghai as a follow-up expansion reserve."
2012 High-tech LED Exhibition Exhibition Address: Guangzhou Poly World Trade Center Expo Booth No.: 2E04
Exhibition date: August 17-19, 2012
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