In the summer of June, the football feast shared by the whole people is being staged around the world. In Guangzhou, in the southern country, another football carnival feast was held simultaneously. Since June, TCL air conditioners have held football roadshows in Huizhou, Shenzhen, Guangzhou, Shanghai and Beijing, allowing consumers to experience the charm of competitive football in a relaxed and enjoyable interactive experience, and to integrate smart, technological and convenient products into consumption. In the life of the person, the distance between the user and the user is really narrowed, and the real needs of the consumer are explored. Like the samba army led by the young and the young, they are struggling to compete on the court. In another arena, TCL air conditioners are striving for excellence with a new image that is younger, more fashionable and more fashionable, and strive to create a new pattern in the industry!
National tour event poster Â
All the people’s carnival, play the football season
On July 3, TCL Neymar #ç”Ÿåœ¨ä¼ å¥‡# football national tour came to Guangzhou Zhengjia Square. Consumers participating in the event, in addition to ordinary football-related souvenirs, also have the opportunity to obtain Neymar autographed jerseys and football. On the day of the event, football star Ma Mingyu and Guangzhou well-known host Lin Lin came to the scene to play with the fans!
This summer, football has been integrated into our lives. Because of this, TCL air conditioners hope to truly build a bridge of consumers through football and enhance interaction with users to better understand consumer demand and better improve products and services.
Event site personnel national T gesture
Less internal state return, TCL air conditioning rises
When the male model Germany, the bullfighter Spain, the Pampas eagle Argentina and other traditional strong teams have packed up, the Brazilian team led by Neymar is increasingly optimistic. With the curtain call of Messi, C Ronaldo and other superstars at the event, the stage left for Neymar is getting bigger and bigger. If you can reach the quarter-finals as you wish, this will be a great event for Neymar and TCL air conditioners. This means that Neymar & Brazil will be the top scorer in the Samba Army when they bid farewell to the World Cup!
National Tour Guangzhou Station Activity Site
As early as March of this year, TCL announced that Neymar officially became the TCL global brand ambassador, the precision card World Cup marketing. With the international influence of Neymar, and cleverly tying the World Cup, TCL Air Conditioning has spurred the global sports crowd with a star individual fan group, which greatly narrowed the distance with fans around the world.
A collection of TCL air conditioners with a combination of value and strength
Watching the ball in summer, TCL air conditioning is a good helper
Staying up late and watching the passionate ball game, a comfortable and cool smart air conditioner is a must-have artifact. Take the latest "T Rui" flagship series of TCL air conditioner as an example. The air conditioner can introduce FPID frequency conversion control, automatically recognize the user's sleep mode, automatically dim the display light source, reduce the air conditioner operation volume, and adjust the most suitable for the human body through adaptive analysis and research on human comfort and different people's temperature environment changes. Temperature, the real use of intelligent adaptive users. When three or five friends watch the ball together, there is no need to worry about not finding the remote control and adjusting the temperature.
The first half of 2018 has ended. Faced with the annual goal of 12 million units, we will focus on the annual football event and integrate brand building with user operations. We will focus on the synergy and synergy of marketing ecology, with the real needs of consumers. From the starting point, TCL air conditioner is working hard to create a synergistic marketing scene on the road!
Shenzhen Hongyian Electronics Co., Ltd. , https://www.hongyiancon.com