Choosing to lie is a bad idea in itself, and lying to your potential customers is even worse. It is said that this is Lily Robotics's biggest gain in the past few years. The former star drone startup company suffered a raid by the Los Angeles police at the end of January this year and is currently undergoing a criminal investigation. Why is the Los Angeles Police Department raiding the headquarters of this drone company? Let's start from scratch. What went wrong in the end? In 2015, Lily Robotics relied on its “revolutionary†product, which can throw UAVs and received 60,000 orders, with orders totaling US$34 million. At that time, Lily Robotics agreed to the user for delivery in February 2016. And those booking users naturally hope that Lily drones will be shipped on time and have all the cool features displayed in the promotional video. At the beginning of its release, the Lily drone had triggered a wave of upsurges and received widespread acclaim from the media. It claims that its drones do not use thresholds, are easy to use, and do not require complicated setup procedures. The most distinctive feature of the Lily drone is that it requires only a handful of throws to be able to fly autonomously, and it also has an "auto-follow" feature: after the drone has lifted off, it can automatically follow you, when you are active You shoot video. What is needed to implement the "auto follow" function is a small handheld tracker. Lily Robotics also promised its drone's rugged construction and waterproof features, which will make Lily drones stand out in the crowded drone market. Portable, fly-by-shoot, shoot-to-shot, and waterproof, all of these were integrated into a small drone, which at the time was something unimaginable for many drone manufacturers. The media had previously analyzed that the possibility of Lily drones trying to mass-produce quickly is very low. This machine has a few flaws: The stability of throwing is not guaranteed, and throwing is not easy. The landing of the video in the publicity video is almost impossible, because the so-called camera used by them is positioned to land. As long as there is a little error, the paddle will hurt people. Lily still uses GPS tracking, which means that there will be a GPS module on both the aircraft and the controller's hands. All GPS data can be obtained, but following does not equal to following. Even if the aircraft follows, there is no guarantee that the controller is always in the camera. . In addition, there is no difference in the stability of the camera without a PTZ camera. In a word, Lily drones eventually bounced. According to Lei Feng network (public number: Lei Feng network) understands, Lily Robotics has also taken the initiative to seek the acquisition of some domestic companies, including LeTV, but have been rejected. Finally, on January 12, 2017, the Los Angeles Police Department raided Lily Robotics’ Los Angeles headquarters and conducted a criminal investigation. In addition to exceeding the promised delivery date, Lily Robotics was also accused of cheating customers. Why are police involved? Why doesn't Lily have a chance to make a tragedy? The first is because of lack of funds. Although Lily Robotics received US$34 million in funds through orders, the company was eventually forced to e-mail reminders of previously booked customers that their money was likely to be refunded because they could not ship. Producing and transporting such a complex product requires a lot of money, and the company has used up the funds before mass production. This seems to be a familiar story. Every day startup companies close down. At the same time, many very successful crowdfunding activities ultimately fail to see the actual product landing. However, in addition to the failure to ship, Lily Robotics was also accused of false propaganda, exaggerating the actual capabilities of Lily drones to consumers. Allegedly, the company promoted video clips used in the video to demonstrate the unique features of the Lily drone, not captured by Lily drones, but rather high-cost drones from other companies. A lawsuit against Lily Robotics stated that the company had deliberately misled customers. It is reported that Lily Robotics founders Antoine Balaresque and Henry Bradlow personally participated in the shooting. They are students from the University of California, Berkeley. In addition, the two founders were found to have discussed this issue before the video was shot. The company’s CEO, Balaresque, and the third-party video producer discussed the issue via email. The content of the email confirms the existence of fraud. Balaresque wrote in the email: "I'm worried that professional photographers may carefully study our images and discover the unique GoPro lens format... I think we should be extra careful if we want to lie to the public. It is not uncommon for a good idea to waste the scandal of misleading users by big companies. From the star unicorn Theranos to the multinational giant Volkswagen, this is an example. However, the protagonist of this scandal was a small startup company. In any case, the Lily drone is a wake-up call to everyone. If the Lily drone was able to successfully enter the market, it would be expected to cost between $499 and $999 depending on the model. This sounds a lot, but it is very difficult to integrate so many advanced technologies into such a compact structure. DJI's small-sized drone Mavic Pro sells for $999. The Lily drone failed, but its concepts of portability, throwing fly, follow-up shooting, and waterproofing have had an important impact on the industry, even far beyond the scope of consumer-grade technology. Previously, the control of remotely piloted aircraft was very cumbersome. Even simple controls required extensive training. The concept proposed by Lily drone allows drones to fly almost completely autonomously, and the threshold for starting is very low. Moreover, Lily drones can smoothly return to safe areas after following users into dangerous environments. All this does not require pilots and does not require participation in expensive and time-consuming pilot training courses. Although the Lily drone wasted this opportunity, its competitors will eventually realize the unfinished concept of the Lily drone, which is only a matter of time.
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