On October 30th, Qingdao Haier (600690.SH) disclosed the third quarterly report of 2017: the sales revenue of high-end brand Casadi increased by 41% year-on-year. Among them, Casa Di washing machine has a market share of 66% in 1W+, surpassing the other 17 home appliance brands in the same price segment. According to Zhongyikang data, the top 5 brands in the January-September 2017 washing machine share of more than 10,000 yuan are Casa Di, Siemens, Little Swan, Samsung, LG.
In addition to the three quarterly results, the Casa Di washing machine, according to the offline monitoring data of Avi Cloud (AVC), shows that during the National Day and Mid-Autumn Festival, the retail sales of Casati in the market of more than 10,000 yuan in washing machines accounted for 69.2%. The share increased by 16.8% year-on-year, leading the industry in terms of market position and growth trend.
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