Youku Potato Group splits the database as an independent sub-brand

Youku Potato Group Vice President and Chief Strategy Officer of Potato Yu Zhou said in an exclusive interview with NetEase Technology today that after Youku Potato Merger, Youku and Potato are still operating as independent platforms, but the original Youku network will be split and operated separately. This means that Youku Potato Group will operate three independent sub-brands: Youku, Tudou and SouKu.

Yu Chau said that Youku Tudou has announced the merger for half a year, and the process of internal adjustment is a gradual change. "At this time, the opponent, the current partner." Yu Chau said that the internal integration is his biggest feeling for the merger of Youku potatoes, "Souku will be independent out of the operation, is currently a search team of about 50 people."

SouKou.com is a professional video search engine launched by Youku on-line in April 2010. It provides Youku station video and full-network video search capabilities. On May 15, 2011, Youku’s independent video search brand “Souku” was officially released.

It is reported that Youku Tudou has opened a user account at the front end, and within Youku Tudou, the sales department of International Fast Consumer has been integrated, and Youku Tudou has also opened up its advertising system. Youku Tudou said that the formal unification of the advertising system is an important step for Youku Tudou's integration, and it mainly solves the problem of overlapping users of the two platforms.

According to a report released by iResearch on the website traffic of Youku.com, Youku has more than 220 million users per week and nearly 150 million potatoes. The two coincident users are about 68,000. After removing duplicate users, Youku Potato Weeks covers approximately 310 million unique users. Yu Chau revealed that after the merger of Youku Tudou and the two companies, the daily re-merging rate of the users in the first segment was 14%, and the weekly re-alignment rate was about 18%.

"After the integration, bandwidth and other costs will also be reduced, and it is expected to show up in the next two quarters." Yu Chau said. According to Yu Chau, the biggest costs of the two companies currently come from R&D and bandwidth costs.

Concerning the outsiders that the merger of Youku and Tudou's two competitors could not produce 1+1>2, Yu Chau said that Youku Tudou expects to double revenue in the aftermath of the merger, but Yu Chau stated that it will make profits in the future. Youku Tudou Group currently does not make money as the first goal, "the future profitability is not impossible."