Yunchen Technology Ding Xiuhong: "Coke" to be a 5-inch mobile phone champion

“Our products are currently in the final stage of attack. From the perspective of comprehensive performance in all aspects, we can basically kill all mobile phones with a screen size of 5 inches or more on the market.” On the evening of October 12, Dakele Mobile’s CEO Ding Xiuhong was called “5G Vernacular”. This is what it says.

In fact, since the iPhone 5 debuted on a 4-inch screen, the market’s expectations for large-size mobile phones have become increasingly strong. In the United States, the Samsung Galaxy NOTE 2 with a 5.5-inch screen directly advertised in the media mocked the iPhone 5's size to be too small. In an interview with South Africa's TechCenter, the company’s co-founder, Waltz, also spoke about the fact that the iPhone 5 is too small. “There are a lot of people who want big-screen phones, just like they want to have a big car or even a big meal. A bigger screen can get more experience."

Since Xiaomi’s mobile phones have become hot and hot, more and more capital has flocked to the smart phone market. It seems that the war in the large-size market will also become more and more prosperous.

One, "more 2, more ambiguous, more high"

The transformation from a senior media person to an Internet mobile phone, Ding Xiuhong's huge span of entrepreneurship once caused widespread controversy in the industry. Will the former chief editor of Netease and the first batch of financial reporters in China be able to establish a foothold in the mobile phone market of the giants in the cottage?

In the evening’s discussion, Ding Xiuhong used the words “more 2, more ambiguous, and more high” to sum up his mental history since he started his business: “Only because of interest and dissatisfaction with the current product, it seems to be a span from the outside world. In the big industry, many people think that I'm 'very 2'; but after half a year’s creation, when we started with the idea being gradually realized by engineers, I really felt 'very good' when I saw the samples, and I believe our users will Must be able to play 'more high' and have a better internet experience."

On September 27th, the official website of the Coke mobile phone was launched, and the theme of the interactive activities it launched was “Do you have more?” On the 8th of October, the second phase of its activities “is it even more rampant?” online. These very internet-based languages ​​have attracted widespread attention among netizens. According to data from the official website of the Coca-Cola Company, the number of netizens who participated in the “There are still 2 more” activities reached 58,646.

Unlike many emerging Internet mobile phone companies that target competitors to Xiaomi, Ding Xiuhong has found a bigger rival for Samsung's GALAXY NOTE in the discussion. "Samsung has the advantage of the upstream of the industrial chain, especially the display screen, but the user experience, especially the user's Internet experience, leaves a lot of room for Coca-Cola," said Ding Xiuhong.

Second, the micro-human tide brand

"Microblogging, WeChat and other mobile internet products have changed the lifestyle of many people. Along with the micro-human groups that have grown up on the mobile Internet, they need to have exclusive mobile products that can better express their claims and identities." As a mobile phone player Ding Xiuhong has targeted the target users of Coke as the influx of people on the mobile Internet. “Only if users spend more than half an hour surfing the Internet on a mobile phone and they have installed at least 10 different types of apps on their mobile phones, they will only All kinds of uncomfortable emotions."

In Ding Xiuhong's view, a "divine machine" belongs to the micro-human, the hardware level, the screen size must be large enough, the battery life is strong enough, and the memory space must be large enough. What he valued most was the personalization and convenience of the mobile Internet experience. "Without mandatory pre-installation, deep integration with social media, the speed of Internet access is faster and more stable." However, for the specific configuration of the Coca Cola mobile phone, Ding Xiuhong secretly declared.

In addition to the hardware and software configuration optimization, Ding Xiuhong, a journalist, also tried to inject more cultural elements into Coca-Cola: "I hope the user can get more Coca-Cola than just a mobile phone, and we are still trying to inject more into the product." Content, including fashion, entertainment and more."

It is understood that the Coca Cola mobile phone has been signed with a number of well-known artists, will add elements of art and personality in the mobile phone shell and software applications. In Ding Xiuhong's cooperation list, it also includes a number of well-known media and audio-visual entertainment companies.