In March 2011, the national sales of home appliances to rural areas totaled 14.715 million units, achieving sales of 34.48 billion yuan, an increase of 135% and 179% respectively year-on-year. Air-conditioning products achieved sales of 3.68 billion yuan in March, a year-on-year increase of 398%, becoming a new bright spot for home appliances to the countryside. The country’s diversified rural market consumption shows an escalation, and the air-conditioners in the 3rd and 4th markets will be fully released. At present, there is only 12% air-conditioning in the rural market. Air-conditioning has great potential for growth in the rural market. For rural consumers, in addition to reasonable prices, products with more agricultural design will attract more attention. Leading companies rely on the advantages of technology and brand vocalization and have covered the design of suitable agriculture to the details of the products. In the future, the rural air conditioning market will be further expanded under the guidance of the policy. Leading companies rely on accurate control of the needs of rural consumers, give full attention to the design of suitable agricultural products, and achieve differentiated positioning of products will fully share the industry growth space.
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