Appliance store 3C products become festive darlings

During the Spring Festival holiday, Guangzhou local offline stores generally achieved sales growth of more than 30% year-on-year. Among them, 3C electronic products such as the smallest festival of home appliances, mobile phones, and digital products have become consumer darlings during the holiday season.

Before the offline store persisted in business performance, years ago, Mr. Liu from Hunan wanted to buy a SLR camera to give to his father who was retiring at home. He fancy a good value model on the Internet, but he was prepared to wait until the next year. After delivery, negotiations failed, Mr. Liu came to home appliance stores. At the suggestion of the staff, Mr. Liu chose a more cost-effective SLR camera. He sent his heart to his father during the Spring Festival.

The situation like Mr. Liu is not a special case. During the Spring Festival, many e-commerce companies suspended shipments, returned goods, and consulting services. Logistics and after-sales services lagging behind caused inconvenience to consumers for holiday shopping. The physical stores fully seized the opportunity. Fan Chunyan, general manager of Guangzhou Suning, believes: "After the Spring Festival, many e-commerce companies chose to suspend business because of courier out of business, making the advantages of offline stores stand out." It is reported that Guangzhou Suning and Gome are operating normally in all stores during the Spring Festival, Guangzhou Suning Some stores even extend business hours.

The store's persistence in sales during the Spring Festival has also achieved good sales performance. The data obtained by the reporter from Guangzhou Gome indicated that during the holiday season, Gome's sales have increased by 30% year-on-year. Guangzhou Suning also said that until the Lantern Festival, Guangzhou Suning sales growth is expected to exceed 30%.

3C products into holiday darling during the holiday season, the most popular sales of computers, mobile phones, digital and other 3C products. Affected by the New Year's atmosphere, during the Spring Festival, Gome's 3C category sales increased by 40% year-on-year, including a year-on-year increase of 50% in mobile phones, a year-on-year increase of 35%, and a year-on-year increase of 20% in computers. The festive atmosphere of the festival has greatly stimulated the popularity of electronic products. Apple's iPhone5, Samsung's NOTE2, Nokia's Lumia 920 and other digital products have also become active in the market. According to the person in charge of Guangzhou Suning Market, before and after Valentine's Day, sales of 3C electrical products have always been high season, together with sales promotion measures, sales of 3C category have been all-round and red, among which iPad mini, iPhone 5, Casio TR200 and other new tidal products are the most prosperous, 3C. Categories accounted for nearly 20% of overall sales.

Fan Chunyan said: “Compared with the large-scale purchases as corporate welfare years ago, sales during the Spring Festival are more inclined to family-style shopping. Affected by Valentine's Day, the flow of people shopping during the Spring Festival this year increased significantly, fully stimulating electrical sales during the Spring Festival. "The person in charge of home appliance stores expressed satisfaction with the sales performance during the Spring Festival and expressed optimism about the market situation in 2013.