Since last year, VR systems of home improvement companies such as Country Garden Orange and Jiumu have come to the fore, indicating that VR is gradually affecting and entering the home field. In the case of the conductor VR, since 2016, it has been gradually cooperating with domestic home industry leaders such as Country Garden Orange and Jiumu Kitchen, and it has been gradually updating iterative VR technology for more than a year, and the virtual reality environment created by VR is gradually Promote the current home industry transformation and upgrading.
So what exactly can VR solve the pain points in the home industry?
Commander Jun compiled the following three points for everyone
Under heavy pressure on the 1 heavy asset model No matter whether it is a brick, floor, or furniture company, they cannot afford to open their own attributes - heavy asset model
In this mode, presenting its own products to consumers requires the presence of stores and templates.
Commander knows
Some regions such as Guangzhou and Foshan will build home model homes for consumers to choose products, but the cost is very high. Commander Jun Liu has calculated: Usually, if you want to open a facade that is sufficient to display a variety of products, probably Requires an area of ​​300 square meters. Together with the costs of renovation, employee fees, product transportation, and maintenance fees, the addition of large and small things together with millions of expenses is the normal category. These are only the initial investment, as well as the monthly rental costs: In order to facilitate consumer purchase, the store's choice of location is basically close to the city's consumer center, the rent will naturally not be cheap, frequently tens of thousands of dollars. For example: If a second-tier and third-tier cities open a 300-square-meter floor tile flooring industry store, plus the inventory price in the warehouse, it will cost hundreds of thousands. In addition, products will be affected by market and price changes. From this we can see that assets are too heavy to hold the lifeline of the home industry
What problem can VR solve? The virtual reality environment created by VR technology can greatly allow customers to see close to the real product and room layout, and also greatly reduce the model house and inventory size, through a multi-product, different sets of systems, a theme of a key Switching, and then the past heavy asset model into a relatively light asset operating mode. At the same time, the area of ​​the stores has also been reduced, and the funds used to “sell goods†have also been greatly reduced. The money saved can completely reopen a new VR home store, which will continue to expand the distribution network. 2 The demand for home furnishings is diverse This is a key issue for home businesses to solve urgently
Different families have different home combinations
The store or the model room cannot be solved temporarily
Problems with various furniture combinations
Even if consumers look at a product in a physical store
After buying a home, I found that the effect is not satisfactory with the style and style, resulting in a strong psychological gap between consumers. These will affect consumer satisfaction. Imagine a situation like this:
If the consumer goes to the physical store and takes the product home, he finds that the product is not expected. Once he considers the return/exchange, he will increase the workload on after-sales maintenance, and at the same time, the cost of transport will again be incurred. Second, consumers will also have a poor consumer experience. It is not difficult to find from:
Different families have different home portfolios, and most physical stores find it difficult to display all the home furnishings to meet the needs of different families.
Can VR technology improve the status quo?
With VR virtual reality experience technology, consumers just need to wear VR glasses, through the VR handle, you can switch the furniture mix structure, floor material, wallpaper color, and even a single exchange sofa set of the entire room at any time, you can see Go to your home and decorate your own ideas. After some real comparison and matching, it is just like we try on clothes at a clothing store and feel fit and buy again, which greatly enhances the consumer shopping experience. 3 sales terminal is difficult to do for the sales side of the home industry
In addition to introducing product features in the marketing process
The point of interacting with customers is not much because customers can't experience the effect of product combination can only be imagined by “brain fillingâ€, and there is also the concern that after buying a home, it doesn’t match with the type of housing. Decision buying requires a long period of tradition. Home Business:
The salespersons in the store have limited capabilities. Even though Internet advertising marketing is very developed nowadays, the source of most of the customers is still to understand the store. After that, there is corresponding salesperson service. After simply understanding the customer's needs, the product is recommended and introduced. Often customers need to put more contrast, considerations, but also need to negotiate with family and friends. Photographs are given to relatives and friends who are not present at the scene, but they must have sufficient “brain-buying†abilities. Even if they have home improvement experience, it is difficult to decide whether it is feasible or not. The on-site sales staff can only do more to provide several kinds of renderings, and can not really solve the customer's confusion, affecting the final transaction. From the above problems can be seen: the traditional furniture industry is still very passive terminal sales
What breakthroughs will the VR technology add?
In addition to the advantages of experience in VR, there is a more important point is that you can simplify the sales of terminals. First of all, as mentioned earlier, virtual reality scene marketing can meet the different needs of customers to the greatest extent; secondly, it can also contribute to the work of drainage, and can move home marketing work to locations associated with marketing scenarios such as real estate communities. The "Build-in MR Live - Built-in Mixed Reality Live Streaming" technology in the VRoom product series can directly see the real people experience the scene in the virtual space. Customers can experience the "real" experience by recording videos and taking pictures. The scene is taken home with family and friends for reference, maximizing social marketing so that customers don't have to wait for the customer to take the initiative to market; the last point is to shorten the sales cycle and make the transaction easier. By entering the "future home" through VR, the effect of decorating and matching can be perceived, which can speed up the customer's purchase decision. What is the use of VR in the industry? VR officially "involved" in the home industry last year
From a simple marketing tool
Permeate the disruptive changes at the consumer, sales, and channel ends
What happened to companies that used VR technology earlier?
Country Garden Orange Home, Jiumu, Meikemeijia and other home furnishing companies
Introduced VR Digital Marketing Earlier. ◠In May 2016, Country Garden Orange teamed up with conductor VR to create the first virtual home showroom for VR, and then applied the VR system to each physical store. ◠May 2016 Nine Animal Husbandry Kitchen also launched the first VR home model house in Shanghai with the conductor VR. Since then, Jiuli's VR system has gradually spread out in the national five-star customized shop; ◠In October 2016, Vanke's top ten luxury homes in Lake Island The grand MR real estate conference was held at the scene. The home contents of the Meike Meili home were presented in the form of VR+MR. The home contents were sold in a “live†manner, allowing real estate products to achieve greater communication effects; the entire home industry was concluded. From sanitary ware to home customization to home improvement, whether it is a simple VR experience or a digital strategy based on VR technology tools, VR is still a worthwhile look for modern home furnishing companies and continues to focus on technology.
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