In the past, Dajiang was forced to lay off its staff. Can zero-degree intelligence control be able to fly? The field of drones with a full sense of science and technology also suffered from the cold winter. After layoffs, contractions, and recalls, the bubble shattered, and the capital returned to rationality, the drone that was blown up quickly fell. As for when the drone really can fly, it is still unknown. Forced layoffs In the last few days of 2016, Zero UAV Star Enterprise was exposed to 134 layoffs. Zero intelligence was founded in 2009, starting with professional drones. Since 2015, it has been encouraged by the market and capital to enter the consumer drone field. In May 2016, Zero Intelligent Control launched the industry's first pocket UAV DOBBY. In the industry's view, DOBBY may be one of the most attention-free drones in 2016. The sound-reading drone like a “comparing†drone has only one mobile phone in size, making it extremely portable, and it can even be in the palm of your hand. Rise and fall. 
Then in September 2016, Zero Intelligent Control got B round financing from Qualcomm Ventures, Minghang Capital and Cinda's state-owned RMB 150 million yuan. In December of the same year, Liu Yan was also hired as the chief female flyer and spokesperson. Get financing, and then celebrity endorsement, make a gimmick, it is a good time for expansion, but the zero-scale intellectual control of the outside scenery is also not able to survive this winter. Zero-degree intelligence and control CEO Yang Jianjun confirmed the news of the company’s layoffs. The reason was attributed to a sharp increase in personnel over the past year. The management radius exceeded the capability range and layoffs were also due to the company’s operating cost requirements. "No adjustment is not only bad for the company, but also bad for everyone. The company will become rigid or even die." Yang Jianjun admitted in a statement issued by the public. According to IDC's "2016 UAV Industry Report", the top three vendors in China's aerial drone market in the third quarter of 2016 were Dajiang, Zero Intelligence, and Parrot, respectively. With a market share of 52%, zero-degree intelligence control accounts for 24.3%. However, this time zero-scale intellectual adjustment of the company's internal staff, in view of many people in the industry, this is a signal that the drone industry is ushering in the elimination of integration. "The air drone is also being blown by capital." An industry source told the New Financial Observer that the field of drones is actually very cold in view of the zero-pointed intelligence reduction. In 2015, it was called the first year of drones. At that time, drones were also regarded as the most favored terminal market after smart phones. Continual market attention has given rise to the surface prosperity of the drone market. Within a year or two, a large number of drone companies have entered the industry and are favored by the capital market. They have obtained large investments, such as zero-degree intelligence control, Yuneec, Intel, Qualcomm, GoPro, Xiaomi, Tencent, and others have also announced they want to enter drones. According to statistics, 38 cases of financing occurred in 2014 with a total amount of US$114 million. 74 cases of financing occurred in 2015 and US$454 million was raised, a three-fold increase compared to 2014. In 2016, this trend began to slow down. In the most popular scene in the industry, zero-scale intellectual control even called for great achievements. At that time, Yang Jianjun was very optimistic: “We are all able to compete with Dajiang on all technical points of drones. Even though we are doing consumer markets a bit late, we are mainly talking about products in this market. The technology will be introduced into new products and will be gradually understood by the market.†He also said that drones will be fully erupted and popularized in the second half of 2016. “By the smart phone market, the drone industry chain has matured over the past few years. The drone's chip performance has been greatly improved, and the industry already has the conditions to take off.†But the ultimate zero wisdom The prospect of controlling the expected industry broke down, but ushered in shuffling and shrinking. The demand didn’t break out. The winter came quietly and the capital changed face. According to the VenturePulse Venture Report jointly published by KPMG and CB Insights, the global drone industry only received a total investment of US$55 million in the third quarter of 2016, totaling 13 transactions. In the previous quarter, a total of 13 financings were conducted. About 106 million US dollars, the horizontal comparison, the scale of investment has shrunk nearly 50%. When the capital market has no original enthusiasm for consumer-class drones, gradually returning to rationality and tightening the moneybags, these drone companies that seize the wind and get together will be trapped in capital chain tensions. The dilemma. Moreover, as the number of market participants increases and competition intensifies, the competition in the drone market will become even more cruel. In addition, there is the former Dajiang that controls the consumer-level drone market. How to survive has become a key issue for other drone companies. Take the DOBBY of zero-degree intelligence control as an example. Although Liu Yan was invited to speak for it, and the main "pocket drone" was used, the gimmick was full, but sales were not so optimistic. Agents with zero-degree intelligence control disclosed that last year the company had put all its money on the goods. It had planned to sell 40,000 vehicles a month. According to the half-year plan, it was about 200,000 sales, and in fact sold only 50,000. DOBBY's expected sales target has not been achieved. After all, drones are still a niche geek product and there is no real outbreak of demand. The industry generally believes that the drone products on the market have high prices, experience and other common problems, coupled with low-frequency requirements, compared with other terminals such as mobile phones, computers, etc., so the boom has become an illusion on the surface. More crucially, some analysts believe that the consumer market of drones is a fairly narrow market. Although it is still far from the ceiling, it has grown into a limit because pay-users are mainly "male + young" people, and the mainstream The “female†consumers in the market are very difficult to break through. Recognizing this limitation, in 2016, Dajiang and other companies began to focus on developing the enterprise-level market and shifting their strategy to vertical industries, such as common pesticide spraying. An industry consensus is that due to the product form and single application scenario of drones, the market size will not show explosive growth in the short term. And there are new entrepreneurs entering the consumer market of drones. There is no chance for them. Whether the next stage can win depends on who can expand the application scenarios of drones. Only from now on, drones are still far from flying.
Then in September 2016, Zero Intelligent Control got B round financing from Qualcomm Ventures, Minghang Capital and Cinda's state-owned RMB 150 million yuan. In December of the same year, Liu Yan was also hired as the chief female flyer and spokesperson. Get financing, and then celebrity endorsement, make a gimmick, it is a good time for expansion, but the zero-scale intellectual control of the outside scenery is also not able to survive this winter. Zero-degree intelligence and control CEO Yang Jianjun confirmed the news of the company’s layoffs. The reason was attributed to a sharp increase in personnel over the past year. The management radius exceeded the capability range and layoffs were also due to the company’s operating cost requirements. "No adjustment is not only bad for the company, but also bad for everyone. The company will become rigid or even die." Yang Jianjun admitted in a statement issued by the public. According to IDC's "2016 UAV Industry Report", the top three vendors in China's aerial drone market in the third quarter of 2016 were Dajiang, Zero Intelligence, and Parrot, respectively. With a market share of 52%, zero-degree intelligence control accounts for 24.3%. However, this time zero-scale intellectual adjustment of the company's internal staff, in view of many people in the industry, this is a signal that the drone industry is ushering in the elimination of integration. "The air drone is also being blown by capital." An industry source told the New Financial Observer that the field of drones is actually very cold in view of the zero-pointed intelligence reduction. In 2015, it was called the first year of drones. At that time, drones were also regarded as the most favored terminal market after smart phones. Continual market attention has given rise to the surface prosperity of the drone market. Within a year or two, a large number of drone companies have entered the industry and are favored by the capital market. They have obtained large investments, such as zero-degree intelligence control, Yuneec, Intel, Qualcomm, GoPro, Xiaomi, Tencent, and others have also announced they want to enter drones. According to statistics, 38 cases of financing occurred in 2014 with a total amount of US$114 million. 74 cases of financing occurred in 2015 and US$454 million was raised, a three-fold increase compared to 2014. In 2016, this trend began to slow down. In the most popular scene in the industry, zero-scale intellectual control even called for great achievements. At that time, Yang Jianjun was very optimistic: “We are all able to compete with Dajiang on all technical points of drones. Even though we are doing consumer markets a bit late, we are mainly talking about products in this market. The technology will be introduced into new products and will be gradually understood by the market.†He also said that drones will be fully erupted and popularized in the second half of 2016. “By the smart phone market, the drone industry chain has matured over the past few years. The drone's chip performance has been greatly improved, and the industry already has the conditions to take off.†But the ultimate zero wisdom The prospect of controlling the expected industry broke down, but ushered in shuffling and shrinking. The demand didn’t break out. The winter came quietly and the capital changed face. According to the VenturePulse Venture Report jointly published by KPMG and CB Insights, the global drone industry only received a total investment of US$55 million in the third quarter of 2016, totaling 13 transactions. In the previous quarter, a total of 13 financings were conducted. About 106 million US dollars, the horizontal comparison, the scale of investment has shrunk nearly 50%. When the capital market has no original enthusiasm for consumer-class drones, gradually returning to rationality and tightening the moneybags, these drone companies that seize the wind and get together will be trapped in capital chain tensions. The dilemma. Moreover, as the number of market participants increases and competition intensifies, the competition in the drone market will become even more cruel. In addition, there is the former Dajiang that controls the consumer-level drone market. How to survive has become a key issue for other drone companies. Take the DOBBY of zero-degree intelligence control as an example. Although Liu Yan was invited to speak for it, and the main "pocket drone" was used, the gimmick was full, but sales were not so optimistic. Agents with zero-degree intelligence control disclosed that last year the company had put all its money on the goods. It had planned to sell 40,000 vehicles a month. According to the half-year plan, it was about 200,000 sales, and in fact sold only 50,000. DOBBY's expected sales target has not been achieved. After all, drones are still a niche geek product and there is no real outbreak of demand. The industry generally believes that the drone products on the market have high prices, experience and other common problems, coupled with low-frequency requirements, compared with other terminals such as mobile phones, computers, etc., so the boom has become an illusion on the surface. More crucially, some analysts believe that the consumer market of drones is a fairly narrow market. Although it is still far from the ceiling, it has grown into a limit because pay-users are mainly "male + young" people, and the mainstream The “female†consumers in the market are very difficult to break through. Recognizing this limitation, in 2016, Dajiang and other companies began to focus on developing the enterprise-level market and shifting their strategy to vertical industries, such as common pesticide spraying. An industry consensus is that due to the product form and single application scenario of drones, the market size will not show explosive growth in the short term. And there are new entrepreneurs entering the consumer market of drones. There is no chance for them. Whether the next stage can win depends on who can expand the application scenarios of drones. Only from now on, drones are still far from flying.
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