LED visible light communication positioning is a branch of LED lighting with great market potential. At present, the development of the domestic market is still a blue ocean. Taiwan's Lunda Electronics is optimistic about the development potential of visible light communication (VLC). Recently, it has launched the "Smart Lighting Positioning System" (SmartLBS), which can be applied to large indoor spaces such as airports and exhibition halls, so that LED lamps no longer only have lighting functions. Can send indoor guide information and event information.
With the maturity of LED lighting and wireless communication technology, the development of visible light communication (VLC) technology is also optimistic because of market potential and business opportunities, attracting many manufacturers and research teams to invest in research and development, and successively launch many novel applications. For example, the LED indoor positioning lighting system developed by Royal Philips of the Netherlands was officially introduced into the Carrefour Lille branch of France's large-scale retailer last year to further implement VLC applications. In China, Huace Optical Communications has developed the U-beacon system, which is promoting and popularizing market applications.
Ronda combines LED sensors with positioning sensors and wireless network functions to launch Smart LBS (Location Based Service), which is suitable for use in large indoor spaces, so that LED lamps no longer only have lighting functions. Take the application of the exhibition site as an example. If SmartLBSLED lighting fixtures are installed in the space of the visitors, the citizens can receive indoor navigation information and event information at any time through the smart mobile device app, making it easier and more convenient to visit.
Due to the fierce competition in the LED lighting replacement market, relevant manufacturers have adjusted their marketing strategies, actively cutting into the niche-type blue ocean market, or creating differentiated product services for product value-added. The development of indoor positioning applications by combining LED lighting with wireless communication technology not only promotes the development of the visible light communication industry, but also opens up new business opportunities for the LED industry. Dr. Lu Jinqi, deputy general manager of the Lunda marketing business group, said that the Ronda Lighting team is constantly developing innovative technologies to provide added value and services to customers. The SmartLBS fusion of the Internet of Things and big data concept will enable the use of luminaires in large indoor venues to provide value-added services other than lighting. At the same time, big data analysis can be conducted through the visitor behavior model, and the market prospect is promising.
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